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Spring was commissioned to design over 1200 sqm of wrap mounted hoardings for a regional UK shopping centre. The Victoria is a £24m redevelopment in the heart of Southend-on-Sea, SE England.

The graphics themes are based on the British seaside vernacular. Fresh bright colours and reinforcement of The Victoria branding enhance the scheme for potential retailers. The hoardings also add interest for the public while the scheme is in flux.

“We're absolutely delighted with Spring's work. The stunning graphic displays lift the whole centre and create real warmth.”

Bill Harkness
Project developer
National Grid Pensions

» Victoria promotion

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