Richmond Crèche & Kindergarten (RCK) had three logos in circulation and no consistency to their myriad of communiques. Spring not only created the brand but made sense of the levels of internal and external messaging.

The critters represent the five children's rooms in the centre. Babies start off as beetles in the nursery then progress to become bumblebees, then grasshoppers, then ladybirds, and finally graduate as butterflies from the kindergarten on their way to school.

Importantly the critters help the children to identify the room in which they’ll spend that year, making them proud to be a part of the creché.

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